Recently I had the opportunity to make a presentation to Home Economics students at Alexandria University in Egypt! I am sad to say I did not get to visit this cradle of textiles culture in person but thanks to the power of the internet, I was able to present a video to the meeting on “Creativity and Entrepreneurship to Achieve Sustainable Development“. The goal of this meeting was to promote women’s empowerment through small projects. I focused on using the internet to market handicrafts. One of the big challenges in marketing handicrafts made by women from outside the large markets is that they have not had training on marketing and branding so the products they produce don’t necessarily appeal to the consumers. My presentation discusses how to develop an authentic voice in handicrafts in order to “tell a story” about “your local” to consumers who want to have an “authentic experience”.
Marketing Handicrafts to the World via the Internet