Recently I had the opportunity to make a presentation to Home Economics students at Alexandria University in Egypt! I am sad to say I did not get to visit this cradle of textiles culture in person but thanks to the power of the internet, I was able to present a video to the meeting on “Creativity and Entrepreneurship to Achieve Sustainable Development“. The goal of this meeting was to promote women’s empowerment through small projects. I focused on using the internet to market handicrafts. One of the big challenges in marketing handicrafts made by women from outside the large markets is that they have not had training on marketing and branding so the products they produce don’t necessarily appeal to the consumers. My presentation discusses how to develop an authentic voice in handicrafts in order to “tell a story” about “your local” to consumers who want to have an “authentic experience”.

Marketing Handicrafts to the World

Are you a handknitter? Your participation in a university research study on handknitting and local wool in the North Atlantic will benefit wool producers and handknitters who are seeking to build the market for local wool products.

This survey is for adults (18 or older) who hand knit. To participate and be entered into a drawing for a Prize (to be chosen) chose the geographic region where you currently live.

Great Britain or Ireland (Preview Version of the UK version of the survey for IRB application. Other versions of the survey for the links below will be “live” here following pretesting and only differ in word spelling (e.g. fiber/fibre) and the content of the choice experiment.)

North America


Rest of the World


This web page is an approved request for participation in research that has been approved or declared exempt by the Texas State Institutional Review Board (IRB).

To participate in this research or ask questions about this research please contact me, Gwendolyn Hustvedt,  at  +1-512-590-2122 and

This project [insert IRB Reference Number or Exemption Number] was approved by the Texas State IRB on [insert IRB approval date or date of Exemption]. Pertinent questions or concerns about the research, research participants’ rights, and/or research-related injuries to participants should be directed to the IRB chair, Dr. Jon Lasser 512-245-3413 – (  or to Monica Gonzales,  IRB administrator 512-245-2314 –  (

I developed a professional website last year based on the encouragement I received during my ACE Fellowship. Both a fellow Fellow and a mentor at my host institution suggested that I have a unique perspective as an academic and I should share this with the world. Using social media has been an adventure and I have really enjoyed doing my part in increasing awareness of Home Economics and the special topics that I am interested in: STEM Education for Women and Minorities, Sustainability and International Development. Continue reading “Being More”

I am part of a USDA funded grant team that has recently created a professional development series designed to help fashion educators get up to speed on climate change and learn how to educate for climate change in the fashion curriculum. Our new website is up and running and it is beautiful. ATHENAS is an acronym for Apparel and Textile Higher Education Nurturing the Advancement of Sustainability. We chose this acronym in part because the Greek goddess Athena was both the goddess of wisdom and of weaving. The logo for the project is Athena’s war helmet surrounded by stitches.

We want to arm teachers to prepare warriors of wisdom to increase the impact their students can have on the sustainability of a multi-trillion dollar global industry. The site has classroom activities, ideas for how to recruit students who are interested in learning more about the science behind the apparel and textile industry as well as valuable professional development units that can help educators at both the secondary and post-secondary levels learn more about climate change and fashion.

Visit the site or for more information