Journal article
John C. Bernard, G. Hustvedt, K. Carroll
2013
2013
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APA
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Bernard, J. C., Hustvedt, G., & Carroll, K. (2013). What is a label worth? Defining the alternatives to organic for US wool producers.
Chicago/Turabian
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Bernard, John C., G. Hustvedt, and K. Carroll. “What Is a Label Worth? Defining the Alternatives to Organic for US Wool Producers” (2013).
MLA
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Bernard, John C., et al. What Is a Label Worth? Defining the Alternatives to Organic for US Wool Producers. 2013.
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@article{john2013a,
title = {What is a label worth? Defining the alternatives to organic for US wool producers},
year = {2013},
author = {Bernard, John C. and Hustvedt, G. and Carroll, K.}
}
Abstract
Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of this paper is to determine consumer willingness to pay (WTP) for locally produced animal fiber products with organic and alternative labeling schemes, which included eco‐friendly, natural and sustainable.Design/methodology/approach – Experimental auctions were used to elicit bids on wool socks from consumers across three Southern US states. Means were computed for the various bids, as well as bid differences before and after definitions. To test for significance, non‐parametric Wilcoxon signed‐rank tests for matched pairs were performed for all differences investigated.Findings – Consumers indicated higher WTP for all versions over conventional wool socks, with the highest WTP exhibited for organic. WTP for organic versions further increased after definitions were provided. Natural and eco‐friendly versions had la...